The digital innovation partnership between ATP and Infosys, a global leader in next-generation digital services and consulting, has been extended until 2026. This extension, spanning three years, will leverage Infosys’ expertise in digital technologies such as Artificial Intelligence (AI), Data Analytics, and Cloud to enhance the fan experience and player performance in professional tennis.
Since its establishment in 2015, the collaboration between ATP and Infosys has resulted in the development of cutting-edge digital assets for ATP. These initiatives include the transformation of the ATP PlayerZone intranet portal, the introduction of the inaugural ATP Tour fan app, and various AI-driven features supported by Infosys Topaz within the Infosys ATP Stats Centre. These platforms have elevated the experience of watching live matches and analyzing tennis data, leading to a 50% increase in traffic to the stats section of the ATP website annually. Fans from around the globe have interacted with engaging content, such as rally analysis, 3D visualizations, stroke summaries, and point-by-point insight tools.
Moreover, ATP and Infosys have made a positive impact on society through the ATP Carbon Tracker, which aids in monitoring and offsetting players’ carbon footprint. This sustainable sports innovation will continue to assist ATP in accelerating its efforts to achieve net zero emissions by 2040.
